Gord Honor has always had a passion for real estate. Before he took the leap to become an agent he was in charge of the Sales & Service team for the largest life safety manufacturer in Canada, which sold fire alarm systems. He then launched his own business in the music industry. “I’ve always had an entrepreneurial spirit,” he says. Just over ten years ago, he made the move to real estate, and he’s had a thriving career as a solo agent ever since. He serves the Greater Toronto area, with a focus on Mississauga and South Mississauga. An impressive 95% of Gord’s business comes from repeat and referral clients.
“My business is kind of like private banking for real estate,” Gord explains. “I have a client who bought a commercial property from me, and then just sold their principal residence. Then they’ve just asked me to sell their parents’ house and find their daughter a place to rent. So I look after everything for them and it simplifies their lives and allows me to build a strong rapport with them. They tell their friends about me and they come back to me to support other members of their family.” His clients learn through experience that Gord is extremely trustworthy and they appreciate the incredible level of service he provides. Working as a solo agent allows him to work directly with his clients every step of the way. “When my clients call they know I’m the one who will answer the phone,” he says.
The care and expertise he provides creates lifelong, loyal clients. He brings all he’s learned from his business background and his experience with home renovation to provide valuable information to his clients to help them make the best possible decision. “I’ll sometimes tell them: ‘Don’t buy this house. I’ll find you a better one. It’s about finding the right property, not just any property. I look at it from short-term, long-term, and return on investment perspectives.” Gord also has a large network in the Greater Toronto area that includes specialized tradespeople.
Gord combines art and technology to create world-class marketing materials for his listings. Gord studied at the New York Institute of Photography and he helps direct the photography process. “I’m very particular about the photos because as we all know, an online presence is everything,” Gord says. He works with the best home stager in the Greater Toronto area to ensure that each listing looks its very best. “I manage that whole process for my clients and then create stunning visuals and multimedia.” He takes the artistic side of design and photography and blends it with an expertise in technology. As a licensed drone operator, Gord works with videographers to fly the drone and create an amazing media package that he displays on his top ranked website. Gord has a 100% online presence for marketing his listings, which results in strong sales.
To stay in touch with past clients, Gord reaches out by phone or sends mailers. “Quite honestly, a lot of them reach out to me,” he says. “They call to ask me about the market. It’s really a two-way street.” What does Gord like most about what he does? “I like the satisfaction of doing the work properly,” he says. “I take pride in sourcing out the best possible people to partner with so that when I put a product out there I give it everything. I love it when my clients tell me, ‘Wow! That’s my home! I can’t believe it. It looks even better than it ever has.’”
To give back to the community, Gord donates a portion of his commission on every sale of every property to the Royal LePage Shelter Foundation, an in-house charity that supports women’s shelters in Canada. He also volunteers his time with minor hockey. In his rare free time, he races sailboats in the summer and plays hockey in the winter.